{"id":64056,"date":"2026-02-12T15:58:04","date_gmt":"2026-02-12T20:58:04","guid":{"rendered":"https:\/\/www.ufcw.org\/?post_type=press_releases&p=64056"},"modified":"2026-02-12T15:58:59","modified_gmt":"2026-02-12T20:58:59","slug":"ban-surveillance-pricing-on-groceries","status":"publish","type":"press_releases","link":"https:\/\/www.ufcw.org\/press-releases\/ban-surveillance-pricing-on-groceries\/","title":{"rendered":"UFCW Launches National Campaign to Ban Surveillance Pricing on Groceries"},"content":{"rendered":"
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U.S. Senator Ben Ray Luj\u00e1n Introduces the Stop Price Gouging in Grocery Stores Act<\/strong><\/em><\/p>\n<\/div>\n\n

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State Lawmakers Across the Country Working to Protect Family Grocery Bills and Ban Electronic Shelf Labels<\/strong><\/em><\/p>\n<\/div>\n\n

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UFCW\u2019s \u201cAffordable Groceries and Good Jobs Campaign<\/a>\u201d to Activate Grassroots Support and Pass Legislation in Multiple States<\/strong><\/em><\/p>\n<\/div>\n\n

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WASHINGTON \u2013<\/strong> Today, the United Food and Commercial Workers International Union, which represents 1.2 million essential workers across the United States and Canada, launched the \u201cAffordable Groceries and Good Jobs Campaign,\u201d a national campaign to ban the predatory practice of \u201csurveillance pricing,\u201d target the encroachment of AI-driven technology in grocery stores, and deliver fair prices for families while preserving good, union grocery jobs.<\/p>\n<\/div>\n\n

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\u201cAmericans are hurting under the affordability crisis, and UFCW members see the pain in their faces every time they enter the grocery store,\u201d said UFCW International President Milton Jones<\/strong>. \u201cOur members also feel it themselves when they shop for their families. We are starting this national campaign to stop corporations from being able to change prices in front of their eyes just because they live in the wrong zipcode or are a new parent. We are proud to work with elected officials in every part of the country to lead the fight for affordable groceries and good jobs because that is what our members want.\u201d<\/p>\n<\/div>\n\n

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Today, Senator Ben Ray Luj\u00e1n (D-NM)<\/strong> and Senator Jeff Merkley (D-OR)<\/strong> introduced the Stop Price Gouging in Grocery Stores Act in the U.S. Senate. This legislation would prohibit price gouging by retail food stores and prohibit surveillance pricing in those stores, with exceptions for promotions like senior or student discounts. It would also require the disclosure of the use of facial recognition technology and ban electronic shelf labels (ESLs) in large grocery stores, enforced by the Federal Trade Commission (FTC). The House companion is led by Representative Rashida Tlaib (D-MI-12)<\/strong> and Representative Val Hoyle (D-OR-4)<\/strong> with 50 co-sponsors.<\/p>\n<\/div>\n\n

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\u201cIn New Mexico and across the country, Americans are facing sky-high costs at the grocery store and struggling to make ends meet,\u201d said Senator Luj\u00e1n<\/strong>. \u201cWith rising costs and Republican policies that gut nutrition assistance, price gouging at grocery stores only fuels the affordability crisis. Our friends, family, and neighbors should not be targeted with higher costs simply for trying to put food on the table. Congress must pass this legislation to stop price gouging in grocery stores and lower costs for American families.\u201d<\/p>\n<\/div>\n\n

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State lawmakers across the country have joined UFCW in this effort. UFCW\u2019s model legislation for states requires the use of analog (or paper) shelf pricing in any retail establishment larger than 10,000 square feet and prohibits surveillance pricing based on unique characteristics.<\/p>\n<\/div>\n\n

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\u201cAs Americans are struggling to afford basic necessities, corporations are collecting our personal data to extract every cent they can to pad their pockets,” said New York State Senator Michael Gianaris, deputy majority leader of the State Senate<\/strong>. “We cannot allow corporate abuse of New Yorkers, and that starts by addressing the predatory practice of surveillance pricing.\u201d<\/p>\n<\/div>\n\n

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\u201cWorking Oklahomans are already struggling to afford groceries with their paychecks every month,\u201d  said Oklahoma State Representative Cyndi Munson, Democratic leader of the State House of Representatives<\/strong>. \u201cThey don\u2019t need to be charged more for the same goods and services as others based on unfair personalized algorithmic and surveillance pricing. This bill would address this issue before it continues to spiral out of control and places more burden on Oklahomans who are just trying to feed themselves and their family. I will not allow large corporations to exploit working Oklahomans to increase their profits.\u201d<\/p>\n<\/div>\n\n

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\u201cThis legislation is actually pretty simple: If two people are in the same store buying the same item, they should pay the same price,\u201d said Washington State Representative Mary Fosse, deputy majority floor leader of the Washington House of Representatives<\/strong>. \u201cLarge retailers are investing in AI, algorithms, and data systems that can change prices instantly, individually, and secretly. We need to stop the rip-off at the register before these practices become the norm. Technology should serve workers and consumers, not exploit them.\u201d<\/p>\n<\/div>\n\n

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As part of the campaign, the UFCW will deploy targeted digital outreach to educate and mobilize supporters to demand that federal and state lawmakers take action on surveillance pricing and electronic shelf labels.<\/p>\n<\/div>\n\n

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\u201cIn my store, I see customers every day who\u2019ve had to cut back \u2013 their grocery carts are smaller, and they\u2019re not buying the same products they used to,\u201d said UFCW Local 400 member Jane St. Louis, a grocery store worker in Damascus, Maryland<\/strong>. \u201cSurveillance pricing and ESLs will only make that worse if companies are jacking up prices on their customers one-by-one. ESLs threaten to take work away from workers, while leaving us to handle rightfully angry customers. This legislation does the right thing and bans these practices.\u201d <\/p>\n<\/div>\n\n

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BACKGROUND<\/strong><\/p>\n<\/div>\n\n

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