{"id":64326,"date":"2026-03-06T13:26:57","date_gmt":"2026-03-06T18:26:57","guid":{"rendered":"https:\/\/www.ufcw.org\/?post_type=press_releases&#038;p=64326"},"modified":"2026-03-23T13:30:17","modified_gmt":"2026-03-23T17:30:17","slug":"ufcw-slams-walmarts-decision-to-roll-out-electronic-shelf-labels-chainwide-urges-lawmakers-to-act-quickly","status":"publish","type":"press_releases","link":"https:\/\/www.ufcw.org\/press-releases\/ufcw-slams-walmarts-decision-to-roll-out-electronic-shelf-labels-chainwide-urges-lawmakers-to-act-quickly\/","title":{"rendered":"UFCW Slams Walmart\u2019s Decision to Roll Out Electronic Shelf Labels Chainwide, Urges Lawmakers to Act Quickly"},"content":{"rendered":"<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"heading\">\n<h3 class=\"wp-block-heading\"><em>Electronic Shelf Labels Represent a Key Tool in Efforts to Roll Out Predatory Pricing Strategies in Brick-and-Mortar Retail<\/em><\/h3>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>WASHINGTON, D.C. \u2013 <\/strong>Today, the <strong>United Food and Commercial Workers International Union (UFCW)<\/strong>, which represents 1.2 million essential workers across North America, including more than 800,000 grocery workers, released a statement in response to Walmart\u2019s <a href=\"https:\/\/chainstoreage.com\/walmart-plans-chainwide-rollout-digital-shelf-labels\">plans<\/a>\u00a0to accelerate its rollout of electronic shelf labels (ESLs), or digital price tags, across all 5,200 of its stores.<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>Ademola Oyefeso, UFCW International Vice President, <\/strong>said:<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cWalmart\u2019s move to accelerate its rollout of electronic shelf labels coincides with Congress and states considering legislation that would ban this technology and the predatory pricing practices that go along with it. No retailer should beat lawmakers to the punch and get to escape accountability for the harms these technologies will cause consumers and workers.&nbsp;<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cMajor retailers like Walmart see electronic shelf labels as the next opportunity to squeeze consumers for every dime they have. With this technology, retailers will be able to hike prices in the shopping rush before a snowstorm or after school lets out. The concept of a fair price no longer exists with electronic shelf labels. And it is not only consumers who will suffer. Workers could see their hours cut or could have to explain price changes to confused shoppers.\u201d<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cLawmakers at every level must act quickly and put protections in place now. Retailers like Walmart cannot be trusted to do the right thing.\u201d&nbsp;<\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>BACKGROUND<\/strong><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>UFCW launched the \u201c<a href=\"https:\/\/www.ufcw.org\/actions\/campaign\/stop_electronic_shelf_labels\/\">Affordable Groceries and Good Jobs Campaign<\/a>,\u201d to ban the predatory practice of \u201csurveillance pricing,\u201d target the encroachment of AI-driven technology in grocery stores, and deliver fair prices for families while preserving good, union grocery jobs.\u00a0<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>At the federal level, the Stop Price Gouging in Grocery Stores Act has been introduced in the Senate by New Mexico Senator Ben Ray Luj\u00e1n and Oregon Senator Jeff Merkley. Michigan Congresswoman Rashida Tlaib and Oregon Congresswoman Val Hoyle are leading the House version of the bill.\u00a0<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>In addition to federal legislation, state legislators in New York, Oklahoma, Washington, Arizona, Nebraska, Maryland, New Jersey, Iowa, Illinois, and Tennessee have introduced bills to ban ESLs and surveillance pricing.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>In 2024, the Federal Trade Commission (FTC), under Chair Lina Khan and the Biden administration, initiated a study into surveillance pricing practices and released <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2025\/01\/ftc-surveillance-pricing-study-indicates-wide-range-personal-data-used-set-individualized-consumer\">initial findings<\/a>\u00a0in January 2025 detailing the practice. However, shortly after President Trump took office, the FTC <a href=\"https:\/\/www.retailbrew.com\/stories\/2025\/01\/24\/new-ftc-chair-shuts-down-public-comment-on-retailers-surveillance-pricing\">killed<\/a>\u00a0the inquiry.<\/li>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Electronic shelf labels, or ESLs, are the missing piece of the surveillance pricing puzzle. With ESLs, companies can change prices in the blink of an eye, and when combined with the AI tools and data collection of surveillance pricing, customers don\u2019t stand a chance at the grocery stores.<\/li>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Some retailers are racing to deploy ESL technology in their stores. Walmart has <a href=\"https:\/\/www.usatoday.com\/story\/grocery\/shopping\/2026\/03\/05\/walmart-digital-shelf-labels\/88997453007\/\">announced<\/a>\u00a0it will bring ESLs to all 5,200 of its stores in the next year. Kroger <a href=\"https:\/\/www.cincinnati.com\/story\/grocery\/2025\/10\/13\/where-is-kroger-using-digital-electronic-shelf-labels\/86164607007\/?gnt-cfr=1&amp;gca-cat=p&amp;gca-uir=true&amp;gca-epti=z118152p118150n00----c00----d00----v118152b0046xxd004665&amp;gca-ft=153&amp;gca-ds=sophi\">began<\/a>\u00a0using ESLs in dozens of stores in 2018, expanding to 500 in 2023. Schnucks (St. Louis area) has been <a href=\"https:\/\/www.supermarketnews.com\/grocery-technology\/instacart-electronic-shelf-label-software-now-in-schnucks-stores\">working to expand<\/a>\u00a0ESLs to all 115 stores.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>ESLs also threaten the livelihoods of grocery workers. These systems could replace the skilled work of grocery clerks or, at the very least, leave them to explain a company&#8217;s actions to rightfully angry shoppers. The UFCW represents more than 800,000 grocery workers across North America. UFCW members are essential to keeping our communities fed, and they know how disruptive ESLs could be for workers and shoppers alike.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\">###<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\"><em>The UFCW International is the largest private sector union in the United States, representing 1.2 million workers and their families in grocery, meatpacking, food processing, healthcare, cannabis, retail, and other essential industries. UFCW members serve our communities in all 50 states, Canada, and Puerto Rico. Learn more about the UFCW at\u202f<\/em><em><u><a href=\"http:\/\/ufcw.org\/\">ufcw.org<\/a><\/u><\/em><em>.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Electronic Shelf Labels Represent a Key Tool in Efforts to Roll Out Predatory Pricing Strategies in Brick-and-Mortar Retail WASHINGTON, D.C. \u2013 Today, the United Food and Commercial Workers International Union (UFCW), which represents 1.2 million essential workers across North America, including more than 800,000 grocery workers, released a statement in response to Walmart\u2019s plans\u00a0to accelerate [&hellip;]<\/p>\n","protected":false},"author":426,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[449,13],"tags":[687,685,686],"class_list":["post-64326","press_releases","type-press_releases","status-publish","format-standard","hentry","category-official-statements","category-press-releases","tag-digital-price-tags","tag-electronic-shelf-labels","tag-esls"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UFCW Slams Walmart\u2019s Decision to Roll Out Electronic Shelf Labels Chainwide, Urges Lawmakers to Act Quickly - The United Food &amp; 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