{"id":64775,"date":"2026-05-26T13:44:05","date_gmt":"2026-05-26T17:44:05","guid":{"rendered":"https:\/\/www.ufcw.org\/?post_type=press_releases&#038;p=64775"},"modified":"2026-09-03T15:51:29","modified_gmt":"2026-09-03T19:51:29","slug":"new-research-reveals-grocery-industrys-agenda-behind-electronic-shelf-labels-as-poll-finds-americans-want-predatory-technology-banned-in-stores","status":"publish","type":"press_releases","link":"https:\/\/www.ufcw.org\/press-releases\/new-research-reveals-grocery-industrys-agenda-behind-electronic-shelf-labels-as-poll-finds-americans-want-predatory-technology-banned-in-stores\/","title":{"rendered":"New Research Reveals Grocery Industry\u2019s Agenda Behind Electronic Shelf Labels, as Poll Finds Americans Want Predatory Technology Banned in Stores\u00a0"},"content":{"rendered":"<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=ljw6TFzbvsg\" target=\"_blank\" rel=\"noreferrer noopener\"><em><u>Research<\/u><\/em><\/a><em>&nbsp;exposes how corporate executives sell ESLs to the grocery industry: \u201cDrive price up in order to maximize margin\u201d<\/em><br><em>65 percent worry that electronic shelf labels will cause grocery prices to increase; 67 percent support banning this technology and surveillance pricing in grocery stores, with strong support across party lines<\/em><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.ufcw.org\/wp-content\/blogs.dir\/61\/files\/2026\/05\/GBAO-UFCW-National-Survey-Memo-052626.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em><u>POLLING MEMO AVAILABLE<\/u><\/em><\/a><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>WASHINGTON, D.C. \u2013<\/strong>&nbsp;Today, the&nbsp;<strong>United Food and Commercial Workers (UFCW) International Union&nbsp;<\/strong>released a&nbsp;<a href=\"https:\/\/www.ufcw.org\/wp-content\/blogs.dir\/61\/files\/2026\/05\/GBAO-UFCW-National-Survey-Memo-052626.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>poll<\/u><\/a>&nbsp;from GBAO Strategies that shows overwhelming bipartisan support nationwide for banning surveillance pricing and electronic shelf labels (ESLs) in grocery stores. This comes as new research exposes how ESLs enable corporations to use AI and algorithms to set prices at a moment\u2019s notice based on shoppers\u2019 personal data, the weather, or a variety of factors. While grocers rush to outfit their stores with this equipment, lawmakers across the country are considering legislation to ban these price gouging technologies and practices in grocery stores.&nbsp;<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>UFCW International Vice President Ademola Oyefeso&nbsp;<\/strong>said:<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cElectronic shelf labels are a tool for price gouging Americans \u2013 full stop \u2013 and tech companies market it as such repeatedly. The ESL industry sells the prospect of higher prices and job losses as positives. Across the country, families are having to make tough choices in the grocery aisle every day as a result of sky-high prices, and polling clearly shows that they want these predatory technologies banned.<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cFederal and state lawmakers know these practices are wrong, and the UFCW urges them to get ahead of them before they appear in every store. Any lawmaker that is serious about cutting costs for hard-working families must support a ban on electronic shelf labels and surveillance pricing in grocery stores.\u201d&nbsp;<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">As part of&nbsp;<strong><a href=\"https:\/\/www.ufcw.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>UFCW\u2019s<\/u><\/a><\/strong>&nbsp;\u201c<strong><a href=\"https:\/\/www.ufcw.org\/actions\/campaign\/stop_electronic_shelf_labels\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Affordable Groceries and Good Jobs Campaign<\/u><\/a><\/strong>,\u201d Congress and legislatures in 12 states have introduced bills to ban ESLs and surveillance pricing in grocery stores, with the&nbsp;<strong>New York State Senate leading the way by&nbsp;<\/strong><strong><a href=\"https:\/\/www.ufcw.org\/press-releases\/ufcw-celebrates-senate-passage-of-new-york-surveillance-pricing-legislation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>passing<\/u><\/a><\/strong><strong>&nbsp;legislation earlier this month.<\/strong><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=ljw6TFzbvsg\" target=\"_blank\" rel=\"noreferrer noopener\"><u>New research<\/u><\/a>&nbsp;exposes how technology allows corporations to raise prices for consumers in real time and eliminate grocery industry jobs:&nbsp;<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Michael Dobbs, IBM: \u201cElectronic shelf labels that can drive price down in order to maximize sales or, if need be,&nbsp;<strong>drive price up in order to maximize margin<\/strong>. All of this can&nbsp;<strong>happen dynamically on the shelf.<\/strong>\u201d<\/li>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Roy Horgan, SES-Imagotag by Vusion (ESL manufacturer): \u201cYou think about this technology, and it is&nbsp;<strong>a conduit for data<\/strong>, and&nbsp;<strong>an execution of data.<\/strong>\u201d<\/li>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Ted Clark, Toshiba Global Commerce Solutions (ESL manufacturer): \u201cThe popularity of the ESLs are now moving to North America and South America. The reason for that is<strong>\u00a0retailers are looking for ways to improve their profitability<\/strong>. . . and so you can have\u00a0<strong>prices that you can dynamically change anytime you want.<\/strong>\u201d<\/li>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>SOLUM Group (ESL manufacturer): \u201cWhat is the biggest advantage of switching from paper price tags to electronic ones?&nbsp;<strong>It is labor cost reduction.<\/strong>\u201d<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>Email&nbsp;<\/strong><strong><a href=\"mailto:press@ufcw.org\"><u>press@ufcw.org<\/u><\/a><\/strong><strong>&nbsp;to speak with a spokesperson about the threat that ESLs and surveillance pricing pose to fair grocery prices and good, union jobs. The polling memo is available&nbsp;<\/strong><strong><a href=\"https:\/\/www.ufcw.org\/wp-content\/blogs.dir\/61\/files\/2026\/05\/GBAO-UFCW-National-Survey-Memo-052626.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>here<\/u><\/a><\/strong><strong>, and the industry\u2019s promotional materials are available:&nbsp;<\/strong><strong><a href=\"https:\/\/youtu.be\/wImkpmfpNuU?si=4n3yB8tzDJSe0ppO&amp;t=308\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Video #1<\/u><\/a><\/strong><strong>,&nbsp;<\/strong><strong><a href=\"https:\/\/youtu.be\/QqOdAgq3ZpE?si=GV5MMR8QvzO-3WCl&amp;t=291\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Video #2<\/u><\/a><\/strong><strong>,&nbsp;<\/strong><strong><a href=\"https:\/\/youtu.be\/M4C28aBxRJ4?si=eIc5KBvl8zPRQUvh&amp;t=90\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Video #3<\/u><\/a><\/strong><strong>,&nbsp;<\/strong><strong><a href=\"https:\/\/youtu.be\/ynxhd4u67TA?t=56&amp;si=oX5osgSZNahQysC_\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Video #4<\/u><\/a><\/strong><strong>&nbsp;\u2013 interested parties are urged to download them before they are taken down.&nbsp;&nbsp;<\/strong><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"separator\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">&nbsp;<strong>BACKGROUND<\/strong><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>The poll finds that&nbsp;<strong>65<\/strong>&nbsp;<strong>percent<\/strong>&nbsp;of American voters think ESLs and&nbsp;<strong>68<\/strong>&nbsp;<strong>percent<\/strong>&nbsp;think surveillance pricing will cause grocery prices to increase.&nbsp;<strong>67 percent<\/strong>&nbsp;of voters are in favor of banning this technology and practices in grocery stores, with support cutting across party lines.&nbsp;<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li><strong>73 percent<\/strong>&nbsp;of Americans have a negative view of the U.S. economy, with&nbsp;<strong>66 percent<\/strong>&nbsp;worried about the cost of groceries for their household and&nbsp;<strong>66 percent<\/strong>&nbsp;expecting the amount they spend on groceries to increase in the next year. Concerns are exacerbated by a lack of trust in retailers, with&nbsp;<strong>72 percent<\/strong>&nbsp;of respondents saying they do not have faith in grocery stores using the technology responsibly.<br><\/li>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Alongside the Senate&nbsp;<em>Stop Price Gouging in Grocery Stores Act<\/em>&nbsp;led by&nbsp;<strong>Senator Ben Ray Luj\u00e1n (D-NM)&nbsp;<\/strong>and&nbsp;<strong>Senator Jeff Merkley (D-OR)<\/strong>&nbsp;and the House companion bill led by&nbsp;<strong>Representative Rashida Tlaib (D-MI-12)&nbsp;<\/strong>and<strong>&nbsp;Representative Val Hoyle (D-OR-4)<\/strong>, 12 states have introduced legislation to ban this technology in grocery stores.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>ESLs enable retailers to change prices instantaneously, and corporations are racing to deploy them. Walmart, for example,&nbsp;<a href=\"https:\/\/chainstoreage.com\/walmart-plans-chainwide-rollout-digital-shelf-labels\" target=\"_blank\" rel=\"noreferrer noopener\"><u>plans<\/u><\/a>&nbsp;to replace traditional paper price tags with digital ones across all of its stores by the end of 2026. The corporation also recently secured&nbsp;<a href=\"https:\/\/www.ft.com\/content\/8c2338dc-9e2e-4561-955a-c2a6a6c4d28e?syn-25a6b1a6=1\" target=\"_blank\" rel=\"noreferrer noopener\"><u>patents<\/u><\/a>&nbsp;to use shoppers\u2019 personal data to update prices at scale.&nbsp;<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>ESLs also threaten the livelihoods of grocery workers. These systems could replace the skilled work of grocery clerks or, at the very least, leave them to explain a company&#8217;s actions to rightfully angry shoppers. The UFCW represents more than 800,000 grocery workers across North America. UFCW members are essential to keeping our communities fed, and they know how disruptive ESLs could be for workers and shoppers alike.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\">###<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><em>The UFCW International is the largest private sector union in the United States, representing 1.2 million workers and their families in grocery, meatpacking, food processing, health care, cannabis, retail, and other essential industries. UFCW members serve our communities in all 50 states, Canada, and Puerto Rico. Learn more about the UFCW at\u202f<\/em><a href=\"http:\/\/ufcw.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><u>ufcw.org<\/u><\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>CONTACT:<\/strong> Finn Storer <a href=\"mailto:press@ufcw.org\"><u>press@ufcw.org<\/u><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Research&nbsp;exposes how corporate executives sell ESLs to the grocery industry: \u201cDrive price up in order to maximize margin\u201d65 percent worry that electronic shelf labels will cause grocery prices to increase; 67 percent support banning this technology and surveillance pricing in grocery stores, with strong support across party lines POLLING MEMO AVAILABLE WASHINGTON, D.C. \u2013&nbsp;Today, the&nbsp;United [&hellip;]<\/p>\n","protected":false},"author":436,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[449,13],"tags":[686],"class_list":["post-64775","press_releases","type-press_releases","status-publish","format-standard","hentry","category-official-statements","category-press-releases","tag-esls"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Research Reveals Grocery Industry\u2019s Agenda Behind Electronic Shelf Labels, as Poll Finds Americans Want Predatory Technology Banned in Stores\u00a0 - The United Food &amp; 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