{"id":65993,"date":"2026-08-20T16:25:37","date_gmt":"2026-08-20T20:25:37","guid":{"rendered":"https:\/\/www.ufcw.org\/?post_type=press_releases&#038;p=65993"},"modified":"2026-08-25T10:40:48","modified_gmt":"2026-08-25T14:40:48","slug":"ftcs-surveillance-pricing-disclosure-directive-falls-short-says-ufcw","status":"publish","type":"press_releases","link":"https:\/\/www.ufcw.org\/press-releases\/ftcs-surveillance-pricing-disclosure-directive-falls-short-says-ufcw\/","title":{"rendered":"FTC\u2019s Surveillance Pricing Disclosure Directive Falls Short, Says UFCW"},"content":{"rendered":"<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cStates like New Jersey are already acting where the Commission is dropping the ball because they already know the threat that surveillance pricing and ESLs pose.\u201d<\/em><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>WASHINGTON, D.C. \u2013 <\/strong>Today, the <strong>United Food and Commercial Workers International Union (UFCW)<\/strong>, which represents 1.2 million essential workers across North America, released a statement in response to a <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/08\/ftc-seeks-comment-enforcement-policy-statement-regarding-personalized-pricing\">new enforcement bulletin<\/a> from the Federal Trade Commission (FTC) on the practice of personalized, or \u201csurveillance,\u201d pricing.<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>UFCW International Vice President Ademola Oyefeso<\/strong> <strong>said:<\/strong><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cConsumers need more than a disclosure to be protected from predatory pricing. Shoppers with limited choices cannot opt out of purchasing necessities that are priced using their personal data, and people with only one grocery store in town would simply be out of luck. We need a ban on surveillance pricing and the technologies that enable it, like electronic shelf labels.&nbsp;<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cAdditionally, the Federal Trade Commission\u2019s admission that it <a href=\"https:\/\/www.wsj.com\/business\/ftc-warns-retailers-on-using-private-consumer-data-to-raise-prices-4467ecc3?st=jT9LfQ&amp;reflink=desktopwebshare_permalink\">does not already know<\/a> the prevalence of surveillance pricing in our stores or online should ring alarm bells. Allowing these practices to advance without our knowledge will only make them harder to stop when regulators finally catch up. The Commission must restart its past inquiry into these practices immediately and tackle price gouging technologies like electronic shelf labels for the role they play.&nbsp;<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\">\u201cStates like New Jersey are already acting where the Commission is dropping the ball because they already know the threat that surveillance pricing and electronic shelf labels pose. Lawmakers must leave no doubt for working families that the prices they see on the shelf at the grocery store are fair and that their data is not being weaponized against them.\u201d<\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"wp-block-paragraph\"><strong>BACKGROUND<\/strong><\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>The FTC notice <a href=\"https:\/\/www.wsj.com\/business\/ftc-warns-retailers-on-using-private-consumer-data-to-raise-prices-4467ecc3?st=jT9LfQ&amp;reflink=desktopwebshare_permalink\">states<\/a> that it will require businesses to disclose when they use personalized pricing and may face lawsuits if they don\u2019t. This comes after the FTC, under the Biden administration, <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2025\/01\/ftc-surveillance-pricing-study-indicates-wide-range-personal-data-used-set-individualized-consumer\">initiated<\/a> a study into the use of customer data to set individualized prices, which was abandoned shortly after President Trump took office.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>The UFCW has long advocated against surveillance pricing, most recently <a href=\"https:\/\/www.ufcw.org\/press-releases\/ufcw-testifies-at-senate-hearing-on-the-cost-of-surveillance-pricing-to-consumers-and-workers\/\">testifying<\/a> at a Senate hearing on the cost of surveillance pricing to consumers and workers. With prices continuing to rise, affordability remains top of mind for UFCW members.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Earlier this year, the UFCW launched the \u201c<a href=\"https:\/\/www.ufcw.org\/actions\/campaign\/stop_electronic_shelf_labels\/\">Affordable Groceries and Good Jobs Campaign<\/a>\u201d to ban surveillance pricing and electronic shelf labels (ESLs) that enable the predatory practice in grocery stores. In the U.S. Senate, the <a href=\"https:\/\/www.ufcw.org\/press-releases\/ban-surveillance-pricing-on-groceries\/\">Stop Price Gouging in Grocery Stores Act<\/a>, led by Senator Ben Ray Luj\u00e1n (D-N.M.) and Senator Jeff Merkley (D-Ore.), was introduced in February, alongside a House companion bill, led by Representative Rashida Tlaib (D-Mich.-12) and Representative Val Hoyle (D-Ore.-4).<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>States have also proposed their own legislation, with New Jersey leading the way by signing the <a href=\"https:\/\/njleg.state.nj.us\/bill-search\/2026\/A4085\">Fair Price Protection Act<\/a> into law <a href=\"https:\/\/www.ufcw.org\/press-releases\/ufcw-lauds-new-jersey-leaders-as-governor-sherrill-signs-nations-first-moratorium-on-electronic-shelf-labels-to-keep-groceries-affordable\/\">last month<\/a>. The bill bans surveillance pricing and institutes a moratorium on ESLs. Twelve other states have introduced the UFCW\u2019s model legislation to target the encroachment of AI-driven technology in grocery stores and deliver fair prices for families while preserving good, union grocery jobs.<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>Polling <a href=\"https:\/\/www.ufcw.org\/wp-content\/blogs.dir\/61\/files\/2026\/05\/GBAO-UFCW-National-Survey-Memo-052626.pdf\">found<\/a> that 65 percent of American voters think ESLs and 68 percent think surveillance pricing will cause grocery prices to increase. Sixty-seven percent of voters are in favor of banning this technology and practices in grocery stores, with support cutting across party lines. Seventy-two percent of respondents said they do not have faith in grocery stores to use this technology responsibly.&nbsp;<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list\">\n<ul class=\"wp-block-list\"><div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"list-item\">\n<li>ESLs enable retailers to change prices instantaneously, and corporations are racing to deploy them. Walmart, for example, <a href=\"https:\/\/chainstoreage.com\/walmart-plans-chainwide-rollout-digital-shelf-labels\">plans<\/a> to replace traditional paper price tags with digital ones across all of its stores by the end of 2026. The corporation also recently secured <a href=\"https:\/\/www.ft.com\/content\/8c2338dc-9e2e-4561-955a-c2a6a6c4d28e?syn-25a6b1a6=1\">patents<\/a> to use shoppers\u2019 personal data to update prices at scale.&nbsp;<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\">###<\/p>\n<\/div>\n\n<div class=\"tw-max-w-217 tw-m-auto tw-px-6 rich-text contained-block\" data-module=\"paragraph\">\n<p class=\"has-text-align-center wp-block-paragraph\"><em>The UFCW International is the largest private sector union in the United States, representing 1.2 million workers and their families in grocery, meatpacking, food processing, healthcare, cannabis, retail, and other essential industries. UFCW members serve our communities in all 50 states, Canada, and Puerto Rico. Learn more about the UFCW at\u202f<\/em><a href=\"http:\/\/ufcw.org\/\"><em>ufcw.org<\/em><\/a><em>.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cStates like New Jersey are already acting where the Commission is dropping the ball because they already know the threat that surveillance pricing and ESLs pose.\u201d WASHINGTON, D.C. \u2013 Today, the United Food and Commercial Workers International Union (UFCW), which represents 1.2 million essential workers across North America, released a statement in response to a [&hellip;]<\/p>\n","protected":false},"author":426,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[449,13],"tags":[686],"class_list":["post-65993","press_releases","type-press_releases","status-publish","format-standard","hentry","category-official-statements","category-press-releases","tag-esls"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FTC\u2019s Surveillance Pricing Disclosure Directive Falls Short, Says UFCW - The United Food &amp; 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